IT distributor Tech Data introduces its new brand identity, emphasizing the comprehensive range and capabilities of the company as a global leader in technology distribution and services. Following the recent acquisition of Avnet’s Technology Solutions business earlier this year, Tech Data has established a global brand that is in the full range, efficiency and technical expertise of its new combined organization. Tech Data will now function as a unified brand worldwide, enabling channel partners to benefit from the end-to-end portfolio of products, solutions and services, according to the US IT distributor.
“Today we are proud of the new Tech Data and the next chapter in our company’s history,” said Bob Dutkowsky (photo), Chairman and CEO of Tech Data. “Our new global brand is based on the proven power of the Tech Data brand name, which stands for integrity, expertise and excellence.”
Dutkowsky continues: “Tech Data serves as a beacon in the IT channel and is central to the success of our customers and suppliers. Our teams have highly specialized skills in next generation technologies, comprehensive software and service capabilities, and the best logistics engine in industry, all supported by a global IT system that supports processes. Tech Data has become a company that delivers business results – not just products – and we are excited about the future of our company because we help the world with the power of technology. ”
In order to maintain a specialized approach, while maintaining the exceptional service levels that Tech Data partners expect, the company has grouped its offer into two primary solution portfolios under the Tech Data brand:
The Tech Data Endpoint Solutions portfolio mainly includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.
The Tech Data Advanced Solutions portfolio mainly includes data center technologies such as storage, networks, servers, advanced technology software and converged / hyperconverged infrastructure. This portfolio also includes next generation technologies such as cloud, IoT, mobility, security and analysis solutions.
Tech Data’s next-generation technology solutions, as well as company offerings, including life cycle, CRM, integration and supply chain services, include the Endpoint and Advanced Solutions portfolio. In addition to the company’s two solution portfolios, Tech Data will continue with three specialized solutions: Datech Solutions, Maverick AV Solutions and Global Computing Components. Azlan, the pan-European company specialist Tech data of Tech Data, will be housed in the company’s Advanced Solutions portfolio.
Although Tech Data’s logo does not change, the company’s color palette and graphics have been updated to include both the basic and new dimensions, which, according to Dutkowsky, makes the unique possibilities of Tech Data and Technology Solutions becoming a modern global brand mixed. Tech Data has also introduced new goals, vision and mission statements.