Epson puts € 585 million for the development and production of business inkjet technologies. Epson, focusing on inkjet as extremely flexible technology, expects further growth for the rest of the year 2017 and the years after.
Epson’s focus on inkjet, supported by an investment of nearly 400 million euros in new production facilities in Japan and other markets, is further strengthened with an amount of 185 million euros, specifically designed to develop PrecisionCore inkjet technology of the company over the next three years. The introduction at the beginning of the year of the Epson WorkForce Enterprise provides further support for the high-speed inkjet market, according to the Japanese supplier.
This attitude forms the basis of Epson’s strategy, which aims at a greater market share of the business printing sector in EMEA, worth 38 billion euros, as predicted by IDC. The market leader expects that the overall inkjet market will show growth of 5.6% (cumulative annual growth) in Western Europe until 2021. According to IDC, the impact of inkjet on the office market, both in black and white and color category, continue to grow at the expense of the production and market share of laser devices, which are expected to contract by 5.1% and 4.3%, respectively. Despite these market conditions, Epson’s share of the business inkjet market grew from about 25% in the first quarter of 2015 to 40% in the first quarter of 2017 (an increase of 15%) 5.