Maersk Line chooses Salesforce Marketing Cloud, Einstein Analytics and Salesforce Community Cloud.With these solutions, Maersk wants to offer sales, customer service and marketing-wide personalized, one-on-one customer travel. The company has been using Sales Cloud and Service Cloud and Salesforce for a long time.
Maersk Line is a major player in transport and logistics, with a fleet of over 600 ships, which collectively transport more than 12 million containers each year. “In the complex and fast world of global transport and logistics, your success depends on the extent to which you are able to meet the customer’s wishes and expectations every time,” says Steen Erik Larsen, Senior Director IT at Maersk Line ASH. “With Salesforce, we bring the entire customer journey – from lead to prospect to customer – together on one platform. The addition of analytics gives us better insight so that we can meet the constantly changing wishes of the customer. ”
“The shipping logistics is extremely complex,” says Cindy Bolt, Senior Vice President, Salesforce Industries, Manufacturing and Consumer Goods. Bolt indicates that the ability to offer good customer experiences worldwide is at least as complex. Maersk Line chooses to unite its sales, customer service and marketing on the Salesforce platform, thereby delivering more personalized, one-on-one experiences at each stage of the sales cycle.